THE CLIENT

ZERO CARATI 

Zero Carati a new jewelry brand that define a daring style for high tech lovers.

DESIGN IT.

DREAM IT.

WEAR

ZERO CARATI JEWELS

a.a.


WHERE ANALOG MEETS DIGITAL

Zero carati recall its italian heritage with a twist, projecting always to the future. The founder, a third generation of old-fashioned highly skilled goldsmith, loves challenges. Every jewel is the epitome of impeccable collaboration between handcrafted wisdom and 3d digital technology in order to break down any limit and satisfy every desire. From handmade to high tech the step is short. Past and Future meet. Each piece includes a close collaboration between these two apparently opposite worlds but in which is possible at Zero Carati. They dont simply coexist, they are borned from a prolific collaboration, one wouldnt exist without the other. The objective is to create the right balance between new and antique in order to evolve.





Who said that jewelry is only a female territory?
Zero carati also design for the modern man who takes care of himself and enriches his outfits in detail. Bow tie is the first piece of the men’s collection with its minimalist and elegant line allows you to make unique any dress, and above all to keep up with the times.



IT’S ALL ABOUT DIGITAL

+ The design is the focus of this project and main rule of the game. The idea is to create jewelry representing a feeling, image, different emotion that arouses the desire to draw and create it to make it eternal. To capture that moment, as in a photograph and take its essence. Make it wearable. Remember your dreams and make it part of our daily lives.